Privacy notice – Change of ownership

1. Intro

This document describes how Polestar processes your personal data or personal information (referred to here as “personal data”) when you request a change of ownership of a Polestar car.

2. Who we are

The entity responsible for the processing of personal data in relation to a change of ownership of a Polestar car is Polestar Performance AB, a Swedish legal entity with company registration number 556653-3096 with address Assar Gabrielssons Väg 9, SE-405 31 Gothenburg, Sweden, hereinafter referred to as “Polestar”, “we” and “our”, will act as controller and process your personal data as described below.

3. What personal data we collect and why

When you request a change of ownership of a Polestar car (the “Request”) we process the personal data that you provide, including identifiers such as name, address, telephone number, e-mail address, and Polestar ID, and vehicle information such as Vehicle Identification Number (VIN), and vehicle registration certificate. In some cases, we also collect the contract to ensure the identity of the new owner. We use this information to administer the Request. 

When the Request comes from the transferee owner (“New Owner”) – we collect the New Owner’s identfiers directly from them.

When the Request comes from the Registered Owner we also collect the New Owner’s e-mail address. By providing us with this e-mail address you, as a Registered Owner, confirm that you have been instructed to do so by the New Owner We use this to send the New Owner a one time e-mail prompting them to provide the identifiers listed above with respect to themselves. The information provided by the New Owner will be used to administer the Request. When the new owner registers their information, we will process their information according to our Privacy Notice and, if they register a Polestar ID, our Polestar ID Notice. To the extent the General Data Protection Regulation (“GDPR”) applies to the processing, the legal basis for our processing of your personal data in order to administer the Request is that this processing is necessary for the purposes of our legitimate interest in administering the Request.

4. How long we keep your data

We will retain your personal data used for administration of the Request up to 5 years from the Request has been approved or declined.

5. Who we share your personal data with

We will share your personal data with the following categories of recipients, on a need-to-know basis:

  • Within the Polestar group: We share your personal data with our Polestar Sales unit in the country from which the data originates from in order to address any questions or issues in connection with the Request. To the extent GDPR applies, the legal basis for this sharing is our legitimate interest in carrying out our business and the processing efficiently.
  • Processors (Service providers and other parties): Polestar shares your personal data with processors that assist us in administering the Request. These service providers include our cloud software and data hosting providers outlined below. The processing is limited by contract in their ability to use your personal data for any purpose other than to provide services for us in compliance with the data processing agreement in place:
    • SalesForce UK Limited (United Kingdom)
    • SalesForce Marketing Cloud (United States)
    • Amazon Web Services Ireland Limited (European Union)
  • Authorities: We may share your personal data to third parties, such as legal advisors, law enforcement agencies, or governmental/regulatory bodies in order to protect our legal interests and other rights, protect against fraud or other illegal activities, for risk management purposes, and to comply with our legal obligations. To the extent GDPR applies, the legal basis for this sharing is compliance with legal obligations and our legitimate interest in compliance with laws applicable to Polestar.  
  • Business partners: In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, we may share personal data. To the extent GDPR applies, the legal basis for this sharing is our legitimate interest in the efficient operation of our business.

 6. Transfer of your personal data  

We share the status of all Requests of US based owners with Polestar Automotive USA Inc (“Polestar USA”) so that Polestar USA can support the Registered Owner and the New Owner if there is a question about the status of the Request. When we share personal data with affiliates, business partners and data processors located outside of the EEA, where the destination country is not subject to an adequacy decision by the European Commission, we will transfer your personal data subject to the Standard Contractual Clauses adopted by the European Commission, available here. To the extent necessary, we also use relevant supplemental measures as necessary when transferring personal data outside of the EEA.  More information about which recipients we share personal data with can be found in section 5.

7. Your rights

If you are a California resident, you have rights in connection to our collection and processing of your personal data (information) under the California Consumer Privacy Act (CCPA).  This includes the right to request access to your personal information, the right to request the deletion of your personal information, and the right to opt out of the sale of your personal information.  Please see for more information.

To the extent GDPR applies, you have specific legal rights relating to the personal data we process about you. You can access the data we hold about you, ask for rectification or restriction of your data, request to have your data ported to another entity, request that we delete your data, and finally you can file a complaint with a data protection supervisory authority.

8. Contact information

In order to exercise your rights under GDPR, please use this web form. In order to exercise your rights under CCPA, please use this web form. If you have any other questions regarding the subject matter of personal data protection, you can contact us or our Data Protection Officer on the contact details stated on

9. Changes to our Privacy Notice

We reserve the right, at our discretion, to modify our privacy practices and update and make changes to this privacy notice at any time. For this reason, we encourage you to refer to this privacy notice on an ongoing basis. This privacy notice is current as of the date which appears at the top of the document. We will treat your personal data in a manner consistent with the privacy notice under which they were collected, unless we have your consent to treat them differently. If the changes allow us to use personal data in ways that materially affect your rights, we will post a special note on our digital platforms and, if required by law, will prompt you for your consent for certain changes.

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