Privacy Notice - Virtual Consultation


Polestar Automotive UK Limited, a UK legal entity with company registration number 11926357 with address Li Close, Ansty Park Ansty, Coventry CV7 9RF, United Kingdom, hereinafter referred to as "Polestar", "we", and "us", will process your personal data as described below.

Purpose and legal basis of the processing

The virtual consultation offers you the opportunity to receive consultation on your desired vehicle from the comfort of your home or on the road. For this purpose, a live stream is set up between you and a sales consultant, in which you can see the salesroom and our vehicles. The sales consultant is equipped with multimedia glasses so that you can see everything our sales consultant sees via video transmission and you can communicate with him online. The video transmission is only one-sided, which means that the sales consultant cannot see you. During the virtual consultation, the sales consultant can show you all the details directly on the vehicle, respond to your wishes and questions and show you various vehicle information, pictures or videos on your screen. At your request, the sales consultant can also take additional pictures and videos of your desired vehicle during the consultation and send them to you by e-mail afterwards; communication from your side is not recorded. At the end of the consultation, you also have the opportunity to rate the consultation by giving it a "thumbs up" or "thumbs down". You can take advantage of a virtual consultation spontaneously in real time during business hours or arrange a desired appointment for a virtual consultation via the booking function by providing your contact details, and you will then receive an appointment confirmation and your Individual access code by e-mail.

We process the personal data you provide in order to carry out the virtual consultation, to arrange an respective appointment with you beforehand and to provide you with recordings and information you may have requested following the consultation. The legal basis of the processing taking steps at your request prior to entering into a contract (Article 6 I 1 b) of the General Data Protection Regulation - GDPR). In addition, usage data and your rating of the consultation are evaluated in anonymized and aggregated form for the purpose of error detection and correction as well as for the ongoing improvement of the system. The legal basis for this is the legitimate interest in error detection and correction as well as in the ongoing improvement of the system and the consultation, both on our part and on the part of the system provider, vypii GmbH, Waitzstraße 18, 10629 Berlin, Germany ("vypii"), that provides the technical system of the virtual consultation based on a data processing agreement pursuant to Article 28 GDPR. 

Disclosure and recipients of your personal data

For the above purposes, your personal data will be disclosed to and also processed by the system provider and its external data center, which is operated by OVH GmbH, St. Johanner Str. 41-43, 66111 Saarbrücken, Germany as another processor pursuant to Article 28 GDPR.

Retention time

We will process your personal data in connection with the virtual consultation, your consultation appointments and any recordings and information you may have requested for a period of 6 (six) months from the date on which the last service was provided to you.

Marketing Consent

In the course of the virtual consultation, you may wish to consent to Polestar Performance AB, Assar Gabrielssons Väg 9, SE-405 31 Gothenburg, Sweden, and [local entity], [address], [postal code] [city], [country], process your personal data for direct marketing purposes related to vehicles and other products and services of the Polestar brand, including your further personal support, the Polestar newsletter and satisfaction surveys, and contacting you for these purposes by e-mail and by telephone. Your consent may also include the processing of your interaction with such e-mails (e.g. by means of embedded image files that you download or links that you click) for the purpose of optimizing our marketing and for statistical purposes.

Consent to the processing of personal data for the purpose of direct marketing is voluntary and you have the right to withdraw your consent at any time. The withdrawal of consent does not affect the lawfulness of the processing based on consent before its withdrawal.

The processing of your personal data based on your marketing consent will be governed by the Information Notice – Keep me updated.

Your rights and Polestar contact information

For more information on your rights in relation to our processing of your personal data and contact details for further information and complaints, as well as the contact details of our Data Protection Officer, please see our detailed Privacy Policy.

Polestar Automotive UK Ltd is an appointed representative of Volvo Car UK Limited which is authorised and regulated by the Financial Conduct Authority under firm reference number 678616 for credit broking. Polestar © 2022. All rights reserved.
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