Information Notice – Test Drive Booking


Polestar Performance AB, a Swedish legal entity with company registration number 556653-3096, whose address is Assar Gabrielssons väg 9, SE-405 31 Gothenburg, Sweden, and Polestar Automotive Canada Inc., a Canadian legal entity with company registration number 2021859588, whose address is 2500, 10303 Jasper Avenue, Edmonton, Alberta, T5J 3N6, Canada, hereinafter referred to as "Polestar," "we," and "our," are joint controllers who will process your personal data as described below.

Purpose and legal basis for processing

We process the personal data that you provide and that we otherwise collect in connection with your test drive, such as name, contact details, zip code, age and driver's license number. If another person has booked the test drive on your behalf, we have collected your name and contact details from that person. The purpose of our processing of your data is to administer your test drive and to send you related marketing material. If you have given your consent, we will also process your personal data for use in marketing material for our other products and services, as well as products and services offered by companies within our dealer network via your e-mail or mobile phone.

We may use your personal data for online and social profiling purposes in order to improve our marketing communication. If you have accepted our use of cookies, we may combine your personal data with your online behavior on our web sites.

The legal basis for our processing of your personal data in order to administer your test drive is that this processing is necessary for the performance of the contract between you and us for the test drive. The legal basis for our processing of your personal data for sending marketing materials related to your test drive is our legitimate interest in marketing the products and services for which you have shown an interest in through your booking of a test drive. The legal basis for our processing of your personal data (contact information) for our other marketing is your consent.

Disclosure / Recipients of your personal data / Transfer

Your personal data will be disclosed to and processed by our affiliates and our business partners for the above purposes. In relation to our affiliates or business partners located outside of EEA, we will transfer your personal data with the basis of the Standard Contractual Clauses adopted by the European Commission – safeguarding your personal data.

Retention time

We will retain your personal data used for administration of your test drive up for to twelve (12) months after the end of the test drive.

We will process your personal data in relation to our other marketing for a period of twelve (12) months from the date the last service has been provided to you. Where you have asked us to unsubscribe you from further marketing communications from us we will continue to process your personal data for a further period of twelve (12) months for statistical purposes only.

Your rights and contact information

You have the right to withdraw your consent to our processing of your personal data at any time by contacting us using the contact information found in Legal contacts or our Data Protection Officer on the contact details in our Privacy Policy.

For more information on your rights in relation to our processing of your personal data, such as the right to access. right to rectification, right to erasure (right to be forgotten), right to restrict processing, right to object to processing, right to data portability, right to lodge a complaint with a supervisory authority, and contact details for further information and complaints, as well as contact details to our Data Protection Officer, please visit

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